Swindon Town players wore pink shirts before their League Two game against Carlisle United at the weekend in support of organ donation.
The players swapped their usual red and white training kit for bright pink shirts on Saturday (September 21), donated by Great Western Hospitals NHS Foundation Trust and NHS Blood and Transplant.
The initiative aimed to raise awareness of the life-saving impact of organ donation, with the club hoping to encourage fans and the Swindon community to register their decision on the organ donor register.
Getting warm! 💪#STFC pic.twitter.com/RmImNYtHME
— Swindon Town Football Club (@Official_STFC) September 21, 2024
Trudie Neveu, a specialist nurse in organ donation at the trust, said: "Over the past three years, 15 patients from Great Western Hospital have become organ donors, which has led to 34 people receiving life-saving transplants.
"We are so proud to have partnered with Swindon Town Football Club to promote this important message as, with over 7,000 people across the UK currently waiting for life-saving transplants, every new name on the organ donation register makes a huge difference."
Swindon Town's chief commercial officer, James Watts, added: "As a club, it is important to support the NHS and local governing bodies with important messages such as organ donation and a club our size gives an opportunity to publicise as much information to supporters and residents who could make a difference with becoming an organ donor.
"Thank you to Trudie who has worked closely with Callum [Knowles] from our media team on this project, as well as her coming in to deliver a workshop to our academy under-18s.
"I believe together we can bring more attention to such an important message."
The event came ahead of Organ Donation Week, which runs from September 23 to 29, highlighting the ongoing need for organ donors across the UK.
Every year, hundreds of lives are saved through organ transplants, but there remains a significant shortage of donors.
By opting in on the organ donation register, people can make a life-changing difference to those in need.
On the pitch, Swindon lost 2-0, with head coach Mark Kennedy saying he felt his team let themselves down in key moments.
Swindon held plenty of possession and were able to work some openings but never fully worked out the best way through a stern Carlisle defensive block.
Two goals from corners either side of the break saw Mike Williamson head home happy from his first game in charge, with Town left with just one win this campaign.
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